NEWMARKET, March 4, 2015 – “Women’s Centre of York Region is the best kept secret in York Region and now, the secret is out” announced Executive Director Catherine Curtis-Madden at the organization’s Rebrand Launch held last night at The Keg, Newmarket.

Serving women in York Region for over 37 years, Women’s Centre of York Region (WCYR) has been a driving force and partner in supporting women to thrive personally, socially and economically. Working with a very lean budget, WCYR has operated efficiently while delivering significant value to the women they serve.

“Coming up to my fifth year being a part of Women’s Centre of York Region I know I am surrounded by the most dedicated group of people I have ever met” said Kelly Broome-Plumley, Co-Chair WCYR and Ward 6 Councillor, Newmarket. “I am very proud of our clients, staff, donors, community partners, volunteers and our Board of Directors. I am looking forward to a very successful future with this team and believe very strongly that with our collective vision and team effort, anything is possible.”

Women’s Centre of York Region believes that every woman deserves to feel empowered and live to her full potential. For women who have identified the need and desire for positive change in their lives, Women’s Centre of York Region offers unique programming and services that address a range of circumstances, at little or no cost. In a safe and inclusive environment, WCYR welcomes each woman and meets her right where she is. Guided by the values of Inclusion, Collaboration, Connecting, Learning, Innovation and Possibility, WCYR’s goal is to fully support each woman on her personal journey of discovery in order that she thrives fully.

Under-recognized in the community, the organization, through funding provided in part by the Regional Municipality of York, undertook a rebranding exercise and awareness campaign. “Our goal was to refresh our brand by clearly identifying who we are and what we do so that all internal and external stakeholders understand our unique value to low and moderate income women in the York Region community” said Madden.

Women’s Centre of York Region believes that investing in women is fundamental to the overall health and success of our communities now and in the future. Meeting the unique needs of women, WCYR is making a direct impact not only on their lives but on the lives of their families and in the community.

A fresh new logo and updated key messages provides an opportunity to re-introduce themselves to the York Region community and to share the impact their programs have had on the thousands of women we have served and those yet to walk through the Centre doors.

With International Women’s Day approaching (Sunday March 8) the timing is a perfect fit and cause for celebration. International Women’s Day is a global day celebrating the economic, political and social achievements of women, past, present and future.

WCYR’s clients are women 18+ from across York Region. They are mothers, sisters, aunts, neighbours and co-workers. In some cases their clients may be experiencing significant financial hardship or even violence. The one thing they have in common is they have identified a deep need and desire for improvement and change in their lives.

“Our continued success and ability to meet the growing needs of women in York Region depends on the support of our community, local businesses and volunteers” explained Madden.

To learn more about Women’s Centre of York Region and the programs and services offered, visit their new website at