Our WCYR Brand Toolkit provides clear and consistent visual and messaging guidelines for everyone who communicates on behalf of our organization. These brand fundamentals help to strengthen our reputation and build trust with the community.

WCYR LOGO

The WCYR logo represents empowerment, strength, and community support. If space is limited, the supporting tagline may be omitted from the logo.

 

Colour logo on a transparent background available in PNG format.

 

Colour logo on a white background available in JPEG format.

 

Black logo on a transparent background available in PNG format.

 
 

Logo Clear Space

It is important that our logo is never crowded and that it has a sense of openness. For that reason, we always keep clear space around the logo. No other elements such as typography, pictures, partner logos, art or borders can appear in the clear space zone. This safety zone is equal to two uppercase “W”s from the word “Women’s” in the logo.

 

COLOUR PALETTE

Our logo features a warm blue and green in the intertwined heart that forms a W, complemented by grey for the main logo text. These colours work together to humanize our brand mark.

 

Primary Colours:

Blue: HEX #3479BC / RGB 52, 121, 188 / PMS: 660 C Distance 18

Green: HEX #599C45 / RGB 89,156,69 / PMS: 7738 C Distance 19

Grey: HEX #5f5a5a / RGB 95, 90, 90 / PMS: 425 C Distance 11

 

Accent/Secondary Colour:

Purple: HEX #5b649d / RGB: 91, 100, 157 / PMS: 7669 C Distance 9

#HelpKeepHerSafe Campaign Colour:

Purple: HEX #722789 / RGB: 114, 39, 137 / PMS: 526 C

 
 

FONT

Open Sans font may be used should you plan to create materials on behalf of WCYR.


BRAND DO’S AND DON’TS

 

Do:

Use original files as created.

Include proper clear space to ensure that the logo is presented with clarity.

Let us know if you’re interested in co-branding social posts so we can ensure and approve that brand guidelines are met.

Maintain spatial separation between your logo and the WCYR logo on co-branded material.

 

Do Not:

Use our logo without permission.

Squeeze, stretch, edit or otherwise modify the logo. Always scale it proportionally and don’t separate logo elements.

Change the font of the logo or tagline, nor alter the colour of any part of the logo.

Create your own custom WCYR logo, or place the logo too close to other graphics or text.

Place logos too close together on co-branded material as this can lead to visual confusion and compromise the clarity of each brand.

 
 

QR CODES AND CUSTOM DONATION LINKS

 

You can choose to use our general QR code (shown here), and link to collect donations for your fundraiser or we can create a custom link just for your event.

Custom donation links enable you to choose what’s shared, and include your fundraiser information and branding. Contact Niv Bala to set yours up today (contact information at the bottom of this page).

General Help Keep Her Safe donation: https://www.canadahelps.org/en/dn/129677

 
 

SOCIAL MEDIA

Our handle on Instagram, Facebook, X: @WomensCentreYR

LinkedIn: Women's Centre of York Region

Social Media Templates

Request templates that we’ve created for you to use as social media posts. Please remember to tag us and reach out for review and approval on any social posts you create that feature our logo.

Our post templates fall into 3 categories (posts measure 1080 pixels by 1080 pixels and may be used on Instagram, Facebook, X and LinkedIn):

 

#HelpKeepHerSafe:

This is the name of our general year-round fundraising campaign. Note the specific colour treatment that applies to this campaign, see colour palette section above. The campaign hashtag should always appear in upper and lowercase for readability, and may be presented in any of our colours.

Co-branded:

Pre-populated with approved positioning for both of our logos and with room for custom messaging.

Generic:

These posts feature our standard colour palette for messaging that is not related to #HelpKeepHerSafe.

 

Or email info@wcyr.ca

 

WCYR KEY MESSAGES

These evergreen/boilerplate key messages may be used in your promotional materials on our behalf:

 
 

The Women’s Centre of York Region believes that every woman deserves to feel empowered and to thrive fully. 

  • We believe all women are valuable. 

  • We create a safe and supportive environment that values inclusion and community.

 

The Women’s Centre of York Region invests in women and their futures.

  • Investing in women is fundamental to the overall health and success of our communities now and in the future.

  • By meeting the unique needs of women, we are making a direct impact not only on their lives but also on the lives of their families and in our community.

 
 
 

We value ‘community’ and work collaboratively with each woman we serve.

  • We develop opportunities for deep and meaningful connections among the women we serve.

 

We work strategically to create lasting change. 

  • We are leaders in designing and delivering learning that creates positive transformation.

  • Our programs are designed to foster meaningful steps and actions in participants.

 
 
 

We’re best known for helping women break through barriers to success and reach their true potential.

  • We meet each woman right where she is, and we take a holistic approach to working with her.

  • We work collaboratively to create positive changes in each woman’s life.

  • By building confidence and skills, we help women transition from hopelessness to possibility. 

 

The Women’s Centre of York Region offers a range of support and services for women to make positive changes in their lives, at no cost.

  • By making our services and programs accessible to all women regardless of circumstances, we are truly one of a kind.

  • Our service users come from York Region. They are mothers, sisters, aunts, neighbours and co-workers.  

  • In some cases, those we serve may be experiencing significant financial hardship or violence.  

  • One thing our service users share is they have identified a deep need and desire for improvement and change in their lives.

 
 

Our success depends on the support of our community, business and volunteers.

For key messages specific to certain areas of our work, please reach out to Niv Bala for up-to-date facts, statistics and impact statements.

 
Fundraise for WCYR

FUNDRAISE ON BEHALF OF WCYR

Interested in organizing a fundraiser to help support our work? View our Fundraise for WCYR Toolkit for ideas on how to get started!

 

QUESTIONS? WE CAN HELP!

Contact: Niv Bala | info@wcyr.ca